You Became a Business the Second You Wanted a Sponsor.
The moment you wanted a sponsor, you became a media buy. Stop pitching brands like it's a favor and start showing up like the business you are.
Why the Less Talented Athlete… Got the Deal You Wanted.
They didn't beat you on the field. They beat you on the feed. Why brands sign the less-talented athlete, and how to close the gap.
Talent Got You Noticed. It Won't Get You Signed.
Talent gets you in the room. It doesn't get you the brand deal. The gap between the athlete you are and the one sponsors actually sign.